Inclusive Social Marketing
5 easy ways to create accessible content on social media
Descriptive image captions and alt text
Facebook, Twitter, Instagram and LinkedIn provide specific fields for you to add alt text to images.
Include video captions and descriptions
Facebook and Youtube can auto generate captions.
Avoid special characters
Some voiceover tools read special formatting very differently.
Adding an underline or hover animation will make it clear there is a hyperlink.
Limit emoji use
Voice over tools will read the emoji aloud so check how it translates to text.