Inclusive Social Marketing

Inclusivity humanizes your brand.

As things start to change and adapt post-pandemic, it’s a chance to refresh. Put inclusivity at the core of your content, strategies and at the heart of your business.


Why inclusivity matters in social content


The future of audio social media

Can you create an inclusive agency by default?

5 easy ways to create accessible content on social media

Accessible content

Descriptive image captions and alt text

Facebook, Twitter, Instagram and LinkedIn provide specific fields for you to add alt text to images.

Alt text

Include video captions and descriptions

Facebook and Youtube can auto generate captions.

Avoid special characters

Some voiceover tools read special formatting very differently.


Visualize links

Adding an underline or hover animation will make it clear there is a hyperlink.

Limit emoji use

Voice over tools will read the emoji aloud so check how it translates to text.


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