Most digital virtual assistants are female by default (Siri, Alexa, Cortana). According to Amazon, that’s because when it tested various voices before launching Alexa, customers and internal audiences preferred a female voice.…
Our Thinking
Why brands need to beware of gender-based marketing to children
Stereotypes are essential to the way human society functions. They help us navigate the world,…
The perils of gender stereotypes in marketing and advertising
Gillette’s recent ad “The best men can be”, created heated debate on social media and…
Brands are changing how they talk about, and to, women
International Women’s Day 2019 (Friday 8th March) is focused on #BalanceForBetter. It’s asking, how can…
The problem with social media analytics (and how to fix it)
Social media data can give us great insights – how public opinion is forming…
How well you manage a crisis could depend on the time of day it hits
There’s never a good time to manage a crisis. You can guarantee it’s going to…
Social Media Regulation in the US Overshadowed by Politics
This week, Members of Parliament in the UK concluded that Facebook needs to face strict…
It’s time dating sites took responsibility for age-gating
It’s 2019 and we’re still talking about age-gating. Last week, Tinder and Grindr were in…
Why social media storytelling is important for BtoB brands
A good story appeals to our emotions and our sense of empathy. In a world…
The Epic mess of the Metro Exodus launch
If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans,…