As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when you’re in a relationship before you announce it publicly. This ability to understand, and even predict, behaviour…
Our Thinking
Should social networks regulate influencer marketing?
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so.…
Nike stands firm as Air Max faces recall demands
You walk in to Nike Town almost anywhere in the world and you’ve entered one…
Pay-to-play: would a subscription model work for social media?
If we don’t want to give our data to social networks, is it time they…
Are crowdsourced logos the solution to redesign backlashes?
Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been…
How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…
We need to address harmful content on social media – but blocking networks isn’t the way to do it
Matt Hancock (UK Health Secretary) said that Parliament could consider blocking social networks if they…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…
What role does A.I. have in content creation?
Interactive storytelling is nothing new, but with the launch of Bandersnatch on Netflix, it seems…
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…