As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
The Social Element Welcomes Kendall DiBella as Head of Accounts, North America.
We’re super excited to welcome Kendall DiBella as our Head of Accounts for North America.…
Why a niche social network could be right for your next brand campaign
More and more, we’re hearing from brands that want to engage with specific communities outside…
Is your brand prepared for this year’s holiday sales spike?
First, it was the COVID-19-related sales spike, which intensified the pressure on engagement teams. Now…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it…
How can brands protect themselves from misinformation?
In 2019, a video showing two toddlers running to hug each other went viral. In…
PRIDE 2020: How are brands getting involved?
Pride has grown from its roots as a protest against injustice, to being a movement…
The Social Element welcomes Amy Gilbert as Director of Social Content
I am super-excited that the amazing Amy Gilbert has joined The Social Element as our…
Deepfakes or satire? It’s not worth the risk either way.
Mike Bloomberg’s 2020 presidential campaign posted a video clip of a recent Democratic candidate debate.…
#CoronaVirus and the spread of fake news
On December 31, 2019, China notified the World Health Organisation about a spate of pneumonia…