The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users are becoming increasingly engaged in debates around political and social causes, and brands are capitalising on this,…
Our Thinking
Three crisis trends in 2018
Author: Lisa Barnett From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises…
Four trends that developed in 2018 and will shape social media marketing in 2019
In the era of #fakenews, trust is becoming an essential commodity. As consumers, we crave…
The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from…
Three ways brands can thrive in the age of fractured attention
A scourge of the modern era is the bombardment of information and stimulus that means…
Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…
Wunderman Thompson and the challenge of creating a new global company culture
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency…
What does success look like in a crisis?
PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we…