New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding $13 trillion to total output by 2030, and boosting GDP by 1.2% per year. McKinsey likens this…
Our Thinking
Regulating social media: legislation or self-policing?
Forget legislation. We need better education around technology, data, and social media platforms Governments around…
Move Over Gen Z, It’s Time for Gen Alpha
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
Analysis of the racist incident on Ryanair
Being able to articulate an empathetic response within an appropriate time frame is key to…
Do single-player video games still receive as much hype on social as multiplayer-only offering?
The video game industry sits near the top of the consumer entertainment world. Figures suggest…
Brands experiment with Snapchat
“Snapchat is dead” is all we’ve been hearing for some time now, but it doesn’t…
Social insights into the mega-million lottery frenzy
This article is written by our Insights Analyst Lauren Bordelon with research done by our Social…
Relevance and responsiveness: keeping your brand promise to customers
The theme of Interbrand’s Global Brand Index, out this month, is ‘Activating Brave’ – how…
Communicating to recover from a data breach
A few weeks back, I talked on this blog about how well BA had communicated…