Last week, the International Alliance for Responsible Drinking (IARD) announced an initiative to control more tightly who can and can’t see ads for alcohol brands on social media. Could this initiative signal…
Our Thinking
BA Data Breach: A Crisis Management Plan, Well Communicated
Proactivity, openness and honesty has stood British Airways in good stead over the last week.…
5 Steps for Protecting Your Brand Against Social Media Piracy – Adweek
‘5 Steps for Protecting Your Brand Against Social Media Piracy’ was originally published in Adweek…
Crisis Management Strategy | Nike: A Brand with Purpose
Nike is known for taking a position in debates and is not shy in making…
Why do People Become Trolls Online?
Why do people become trolls online? It’s an area that I’ve spoken about at TEDx,…
Help Us Get to SXSW 2019
You can not find bigger fans of SXSW than the Social Element team and…
Why Brands Can Ignore Telegram — for Now | Adweek
In a piece on Adweek, our social media analyst, David Woods-Holder, covered the reasons why brands…
Finding inspiration in Silicon Valley
Back in May, I had the great privilege of being one of 15 female business…
A First View of Cannes Lions
This was my first year at Cannes Lions. The Social Element is more involved than…
Was the Condensed Cannes Lions a Success?
At this year’s preeminent advertising event, the Cannes Lions really changed things up by shortening…