A new month is here and with it, the social platform update we’ve all been waiting for: Instagram scheduling! Effectively immediately, Instagram is enabling content scheduling and publishing through its partners. These…
Our Thinking
Top Ten Social Media Sites in 2017 and What Does It Mean for 2018?
The monthly active user count is an important statistic to use when identifying the most…
2018 New Year’s Resolutions – What Do We Desire?
It’s that time of year again when most of us have already made and then…
Overcoming the Fragility of Trust in Today’s Connected World
Jennifer Puckett, one of our talented Social Engagement Managers, shared on Adweek her thoughts on…
The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
Facebook recently announced a change to their News Feed algorithm, whereby posts from family and…
Inside The Mind Of . . . Tamara Littleton
Tamara Littleton gave an in-depth, fun, and insightful interview with B2B News Network. As the…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
The 'Unconscious' Challenge Of Gender Diversity
Our Chief People Officer, Wendy Christie, comments in an article in MediaPost about the issue…
6 Key Components of Successful UGC Campaigns
User-generated content (UGC) campaigns need extensive thought and planning to protect the brand’s reputation while…
Four Reasons Why Facebook’s New Ad Transparency Option Will Be Good for Business
“We’re going to make advertising more transparent, and not just for political ads. Starting next…