Social media data can give us great insights – how public opinion is forming and changing, how issues are breaking, activity and behaviour patterns, the way messages are being received by…
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How well you manage a crisis could depend on the time of day it hits
There’s never a good time to manage a crisis. You can guarantee it’s going to…
Social Media Regulation in the US Overshadowed by Politics
This week, Members of Parliament in the UK concluded that Facebook needs to face strict…
It’s time dating sites took responsibility for age-gating
It’s 2019 and we’re still talking about age-gating. Last week, Tinder and Grindr were in…
Why social media storytelling is important for BtoB brands
A good story appeals to our emotions and our sense of empathy. In a world…
The Epic mess of the Metro Exodus launch
If there’s one thing anyone should know about gamers, it’s that they’re often passionate fans,…
Do social networks know too much about us?
As you’ve heard me say before, it’s both brilliant and disturbing that Facebook knows when…
Should social networks regulate influencer marketing?
Should influencers be prohibited from promoting certain products? The UK’s National Health Service thinks so.…
Nike stands firm as Air Max faces recall demands
You walk in to Nike Town almost anywhere in the world and you’ve entered one…
Pay-to-play: would a subscription model work for social media?
If we don’t want to give our data to social networks, is it time they…