Collaboration tool, Slack, recently changed its logo from a hashtag-like design, to…well there have been many colorful descriptions of what the new logo looks like. https://twitter.com/HeyHeyESJ/status/1085613709286764544 You may think that the logo…
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How corporate social responsibility is changing brand communications
Corporate social responsibility (CSR) used to be an add-on for brands, a silo of the…
We need to address harmful content on social media – but blocking networks isn’t the way to do it
Matt Hancock (UK Health Secretary) said that Parliament could consider blocking social networks if they…
How can social networks and apps appeal to Generation Z?
Facebook is testing a new gif and meme sharing app – appropriately named LOL –…
What role does A.I. have in content creation?
Interactive storytelling is nothing new, but with the launch of Bandersnatch on Netflix, it seems…
The 10-year challenge: what’s changed on social in the last 10 years?
Everyone’s doing the 10-year challenge on Facebook. Despite cynicism from some quarters (is Facebook doing…
Steemit – the social network that pays users for their content
While some people believe that paying to access social networks is the future of social…
Purpose-driven marketing – a brand putting money where its mouth is
By 2050 there could be more plastic in our oceans than fish. There has been…
Vero: can the authenticity app compete with mainstream social media?
Would you pay for a social media account? Vero thinks so. Founded in 2015 by…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…