Do not discount the power of your brand and its belief system. That’s the key message in a comprehensive study on how consumers perceive, react to and believe in brands, released this…
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Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Social media & the maverick CEO
There have been several examples this year of people who were fired for something they’ve…
Facebook launches itself into more areas of our lives – will this be good for brands?
Casting an eye over the past few weeks, our ‘Latest on Social platforms’ features releases,…
Building Brand Trust is Critical for Good Crisis Management
When you make a mistake, how quickly do your friends and colleagues forgive you? For…
Could the IARD and alcohol brands initiative signal bigger changes in social media ad targeting?
Last week, the International Alliance for Responsible Drinking (IARD) announced an initiative to control more…
BA Data Breach: A Crisis Management Plan, Well Communicated
Proactivity, openness and honesty has stood British Airways in good stead over the last week.…
5 Steps for Protecting Your Brand Against Social Media Piracy – Adweek
‘5 Steps for Protecting Your Brand Against Social Media Piracy’ was originally published in Adweek…
Crisis Management Strategy | Nike: A Brand with Purpose
Nike is known for taking a position in debates and is not shy in making…
Why do People Become Trolls Online?
Why do people become trolls online? It’s an area that I’ve spoken about at TEDx,…