The video game industry sits near the top of the consumer entertainment world. Figures suggest that in 2013 video game revenue was double that of the film industry. The sector is constantly…
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Brands experiment with Snapchat
“Snapchat is dead” is all we’ve been hearing for some time now, but it doesn’t…
Social insights into the mega-million lottery frenzy
This article is written by our Insights Analyst Lauren Bordelon with research done by our Social…
Relevance and responsiveness: keeping your brand promise to customers
The theme of Interbrand’s Global Brand Index, out this month, is ‘Activating Brave’ – how…
Communicating to recover from a data breach
A few weeks back, I talked on this blog about how well BA had communicated…
The price of integrating smart technology: consolidation
Social analysis platforms are consolidating in an effort to combine funds, knowledge, and momentum when…
Post-Kavanaugh Maelstrom, What Are The Social Media Learnings?
A tad too much ink has been spilled already about the recent US Supreme Court…
How do brands keep influencer marketing authentic?
There is much talk about the good and the bad of influencer marketing. Some consider…
When is a crisis not a crisis?
When we run crisis simulation training for brands, one of the most common things we’re…
From bots to campaigners: how social media influences elections
From its emergence in the mid 2000s, Social Media established itself quickly as a vital…