2020 has been a year of intense social activism as people demand long-overdue social changes. The last thing brands want is to be accused of exploiting important issues for material gain or…
Social media monitoring
What's Next with Facebook's New Community Guidelines?
Facebook has finally published its community guidelines for the first time, as it attempts to…
Invest in Your Community: They’re the Future of the Web
If you’ve been following conversations at the intersect of politics and tech, you’re aware of…
Bulletproof Plan for Social Customer Service
Social media gives brands and businesses huge opportunities to market to and support customers. It…
Is Social Media Changing Society for the Better? #MeToo Suggests It Just Might Be
The #MeToo movement has been getting a lot of attention over the last few months.…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands…
Five Trends for Social Customer Service in 2018
2017 was an important year for social media customer service for brands. We learned many…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so…