I’ve been running my social media agency for 16 years now and we protect brands and the public from abuse every day through social media crisis and community management. However, about ten…
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Virtual Reality and Food Trucks: the Essence of SXSW
Virtual Reality is opening up really exciting possibilities for brands. Here’s my pick of the VR sessions at SXSW 2017.
The Social Element: A New Brand for a New Era
Social media has evolved so much since we started as Emoderation in 2002. In the early days of Facebook and Twitter, managing social media for brands was more instinctive than data-led and…
The Importance of Transcreation in Global Social Media Campaigns
What is transcreation? How can brands use it to enhance their work? Transcreation is far more than translation, and different to localisation. It’s not just about converting content to make it authentic…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for serious – health issues. These crises can’t be resolved by simply saying the right thing on social…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into an online retailer found to have suppressed the publication of negative reviews for their products on their…