If you’re an avid social media user, you’ve probably played Wordle, or seen your friends share their Wordle success. It’s simple, sharable, and compelling and its viral success explains why the New…
Creative
Inclusivity in social marketing & the brands doing it well
Inclusivity in social marketing should never be treated as an afterthought. By taking an inclusivity-first…
Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation…
How brands can use nostalgia in marketing to create inspiring content
Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to…
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s…
Be visible. Why 2020 has made silence impossible.
Creativity in the time of Covid: Part 3. Follow these links to see Part 1…
Creativity from home: What can be done
This film is proof of what can be done, even at home Warning: contains no…
Making great work now. The talent (and tech) is out there
As lockdowns ease globally, brands will want to get back to the business of selling.…