While some people believe that paying to access social networks is the future of social media, others take the opposite view. Imagine if the networks paid their users. Would it be viable…
Our Thinking
Purpose-driven marketing – a brand putting money where its mouth is
By 2050 there could be more plastic in our oceans than fish. There has been…
Vero: can the authenticity app compete with mainstream social media?
Would you pay for a social media account? Vero thinks so. Founded in 2015 by…
New Year's Resolutions and the Morality of Social Media Platforms
What Brands Need to Know This year was the first year I’ve seen conversation…
Does Facebook’s latest privacy scandal matter to users?
Facebook continues to be besieged by privacy issues. In December, it came to light that…
TikTok – what’s in it for brands?
In January, our Chief Services Officer, Blaise Grimes-Viort, gave brands the low-down on TikTok. There’s…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created…
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…
Social media platforms in 2018: a year of conflict and questions
In 2018, the major social media platforms have faced been pulled in two directions. Each…
Five behavioural trends that are shaping social media: what we learned from 2018, and the need-to-know facts for brands planning social media in 2019
Our insights team sifted through data to find the biggest trends from 2018, and how…