Ephemeral messaging is liberating. It’s what Snapchat has built its success on. We don’t need to over-think what we send; we can just go ahead and express whatever we feel in the…
Our Thinking
Move Over, Black Friday! Thanksgiving Is Gaining Momentum!
On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale…
The “content is king” mentality should be dead, but it isn’t
Quite often the marketing industry likes to toss buzzwords around hoping they become the next…
Letting Google Translate Take the Strain
We hear a lot about how using translation tools to carry out tasks more quickly…
How did political brands fare over the US midterms?
The dust is settling on the midterms in the U.S. of A. Multiple states reported…
Twitter uses Instagram to showcase Twitter using Instagram… (repeat to fade)
Instagram stories are fast-becoming a fundamental part of brands’ social media strategy. They’re a great…
Key takeaways from the Spark social media conference
I was lucky enough to be in Copenhagen on 14th November for the recent Spark…
Investing in AI development? Consider this first
Last week I wrote about the (largely) hype around AI, how if Artificial Intelligence was…
The Future of Snapchat
Snapchat has not been far from the news over the past year, as stories of…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…