Social analysis platforms are consolidating in an effort to combine funds, knowledge, and momentum when it comes to technology-driven insights. This is a big moment in social media: gone are the days…
Our Thinking
Post-Kavanaugh Maelstrom, What Are The Social Media Learnings?
A tad too much ink has been spilled already about the recent US Supreme Court…
How do brands keep influencer marketing authentic?
There is much talk about the good and the bad of influencer marketing. Some consider…
When is a crisis not a crisis?
When we run crisis simulation training for brands, one of the most common things we’re…
From bots to campaigners: how social media influences elections
From its emergence in the mid 2000s, Social Media established itself quickly as a vital…
Brands Take A Stand in New Study
Do not discount the power of your brand and its belief system. That’s the key…
Rebrand or PR stunt? What brands can learn from Heinz Salad Cream
In June this year, food group Kraft Heinz made an announcement that shocked consumers: it…
Social media & the maverick CEO
There have been several examples this year of people who were fired for something they’ve…
Facebook launches itself into more areas of our lives – will this be good for brands?
Casting an eye over the past few weeks, our ‘Latest on Social platforms’ features releases,…
Building Brand Trust is Critical for Good Crisis Management
When you make a mistake, how quickly do your friends and colleagues forgive you? For…