Over the course of this week, we’ll be sharing our thoughts about the much-debated South by Southwest Festival. Many agencies have scaled down their presence to the event, some even stopped going.…
Our Thinking
Why I’m going to SXSW: Our CMO Ashley Cooksley On the Value of South by Southwest
At a time where many agencies are questioning the value of SXSW, I’m happy to say…
How Netflix Weathered the #MeToo Storm. Is Your Brand Prepared for Crisis?
A Crisis Can Hit Any Brand, At Any Time. In this second of two articles…
Great Social Media Customer Service is Proactive, Not Reactive – Econsultancy
Tamara Littleton, The Social Element’s founder and CEO, shares her thoughts on Econsultancy.com on why…
Is Social Media Changing Society for the Better? #MeToo Suggests It Just Might Be
The #MeToo movement has been getting a lot of attention over the last few months.…
Managing a Social Media Crisis: The Four Types of Internet Trolls
I’ve been running my social media agency for 16 years now and we protect brands…
Do People Engage with Valentine's Day Content?
It’s that time of year again. Candy hearts filled with chocolate, the cost of roses…
Focus on Empathy, Rapport, Experiences; Everything Else is Worthless – The Marketing Insider
Elizabeth Koenig, one of our US-based Account Managers, has a great piece up on The…
Valentine’s Day Content: Make It Emotional
Content filled with emotion is typically shared more often than any other type of content…
Five Trends for Social Customer Service in 2018
2017 was an important year for social media customer service for brands. We learned many…