Facebook continues to be besieged by privacy issues. In December, it came to light that more than 150 companies (including Amazon, Netflix and Spotify) could access private message data from Facebook Messenger.…
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TikTok – what’s in it for brands?
In January, our Chief Services Officer, Blaise Grimes-Viort, gave brands the low-down on TikTok. There’s…
Trusting reviews in the age of #fakenews
Fake reviews have always been an issue, but online forums and internet shopping have created…
Social media engagement over the holidays: how did retailers fare?
Christmas 2019 was widely expected to be tough for UK retailers, with sales in November…
Social media platforms in 2018: a year of conflict and questions
In 2018, the major social media platforms have faced been pulled in two directions. Each…
Five behavioural trends that are shaping social media: what we learned from 2018, and the need-to-know facts for brands planning social media in 2019
Our insights team sifted through data to find the biggest trends from 2018, and how…
2018 in brand communication: the year of purposeful content
The big trend of 2018 has been the obsession with purpose-driven marketing. Social media users…
Three crisis trends in 2018
Author: Lisa Barnett From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises…
Four trends that developed in 2018 and will shape social media marketing in 2019
In the era of #fakenews, trust is becoming an essential commodity. As consumers, we crave…
The Rise of Social Commerce
Brands connecting their bottom lines to social Author: Annabelle Blackburn Social commerce has matured from…