A scourge of the modern era is the bombardment of information and stimulus that means we are all usually doing several things at once which means brands have to try and cut…
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Instagram for automotive brands
Earlier this year, my family and I relocated from the suburbs of NYC to the…
The importance of evolution in the agency market
This year’s Kingston Smith survey of marketing services companies shows the industry is facing some…
Wunderman Thompson and the challenge of creating a new global company culture
Advertising giant, WPP Group, has recently merged 154-year-old ad agency JWT with digital ad agency…
What does success look like in a crisis?
PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for…
What makes a Christmas ad go viral?
Much has been written about the anticipation around the big retailers’ Christmas ads; whether we…
Ephemeral messages: the opportunity for brands
Ephemeral messaging is liberating. It’s what Snapchat has built its success on. We don’t need…
Move Over, Black Friday! Thanksgiving Is Gaining Momentum!
On Thanksgiving week in the U.S., millions of Americans participated in the most anticipated sale…
The “content is king” mentality should be dead, but it isn’t
Quite often the marketing industry likes to toss buzzwords around hoping they become the next…
Letting Google Translate Take the Strain
We hear a lot about how using translation tools to carry out tasks more quickly…