The dust is settling on the midterms in the U.S. of A. Multiple states reported record-breaking early voting numbers, celebrities (as always) went public with their views, and partnerships with brands were…
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Key takeaways from the Spark social media conference
I was lucky enough to be in Copenhagen on 14th November for the recent Spark…
Investing in AI development? Consider this first
Last week I wrote about the (largely) hype around AI, how if Artificial Intelligence was…
The Future of Snapchat
Snapchat has not been far from the news over the past year, as stories of…
The super consumers most Marketers are overlooking
Last week we covered a consumer group so young that most of its members are…
Artificial Intelligence will take your job! (Or will it?)
New research from McKinsey shows that artificial intelligence is going to increase productivity ‘significantly’, adding…
Regulating social media: legislation or self-policing?
Forget legislation. We need better education around technology, data, and social media platforms Governments around…
Move Over Gen Z, It’s Time for Gen Alpha
There is a constant barrage of coverage on Gen Z (aka younger millennials). But there…
Authenticity in Marketing and Customer Service: a lesson for brands from the US Election
There’s no dispute that the word “authenticity” is a marketing buzzword right now. Any brand…
Analysis of the racist incident on Ryanair
Being able to articulate an empathetic response within an appropriate time frame is key to…