What is transcreation? How can brands use it to enhance their work? Transcreation is far more than translation, and different to localisation. It’s not just about converting content to make it authentic…
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Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into…
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something…
Social Media Trends for the Travel Industry in 2016
With the new year is upon us, it’s about the perfect time for brands to…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so…
How to Contact the Owner of a Facebook Page
We posted about this in 2011, but as Facebook has changed significantly in the last…
Using Social Media to Reach a New Brand of FMCG Consumers
Younger consumers have a new set of priorities and social media offers FMCG brands a…
Can Forum Communities Compete with Facebook and Twitter?
In the heyday of ‘online discussion boards’ – when you really could just build it…