More and more, we’re hearing from brands that want to engage with specific communities outside of the ‘traditional’ social networks (Facebook, Twitter, Instagram). From Reddit and Discord, to communities such as Houzz,…
Social media strategy
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period…
Trends in financial services: How the pandemic has accelerated change
The pandemic has super-charged changes in the way financial services brands interact with consumers. A…
One pandemic year later: How can brands balance our aspirations for the future with our anxiety about the present?
As vaccine programmes get underway, we’re all finally starting to think about what life will…
Should you rush to join the Club(house)?
Everyone’s talking about Clubhouse. It already has two million users just one year after it…
What your influencer marketing has been missing
Influencer marketing has seen steady growth in recent years. Between 2019 and 2020, the percentage…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted…
What brands should keep in mind for 2021 social media marketing
These last few weeks, our Strategy team has been looking at the main learnings from…