What if your brand could use social media to build genuine human connections with its consumers? 86% of car shoppers conduct online research, 22% of research involves social media, 49% of consumers…
Our Thinking
Twitter Gold: Here’s what you need to know
Michael Baggs, our strategy director, has tested Twitter Gold and gives us his perspective on…
10 TikTok Tips for Retail and Fashion Brands
We’re a global social media agency who love helping brands build genuine human connections through…
Laying the groundwork for a viral sensation
Last year, Tamara and I got to chat with Leo Morejon on the Genuine Humans…
Brand safety on social media in 2023
Brands know that social media can be a fantastically effective way to market themselves, reach…
A Chaotic Month For Twitter
It didn’t take long for things to start going sideways when Elon Musk’s Twitter deal…
Black Friday and Brands: Is the approach different this year?
As we’re currently going through what many call the worst cost-of-living crisis in decades, many…
The World Cup
The World Cup has officially started, but it’s been a difficult week for sponsors. Qatar…
This Week’s Social Spot… I remember when…
This week, we’re exploring TikTok shopping, adding music to Instagram images, and having a riff…
The Rise Of Mastodon: What It Means For Brands
As Twitter’s new owner, Elon Musk, continues to make changes to the network – including…