As vaccine programmes get underway, we’re all finally starting to think about what life will be like after the pandemic. Some of us are chomping at the bit to get back into…
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Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
#SaveTheChildren: QAnon and Brands on Social
What Marketers Should Know. Overview: QAnon, a loosely organized network and community of believers who embrace a wide range of unsubstantiated theories, is front and center in the current news cycle and…
5 ways to build anticipation, influence, and sell by using social media for product launches
Social media has always been an effective platform for supporting new product launches since it has a vast reach and the flexibility for brands to be their creative bests. For CPG and…
Four ways the pandemic has changed retail habits
The pandemic has had several effects on the retail industry and its customers. It’s forced retailers to bring forward digital transformation plans as they try to meet the surge in demand for…
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
Creativity from home: What can be done
This film is proof of what can be done, even at home Warning: contains no trained actors, just the real people of The Social Element We may be doing everything from home,…
Empathy in action: brands excelling in empathy during the COVID-19 pandemic
Both as individuals and society as a whole, we’re facing a crisis on a scale that we’ve not seen for generations. Businesses are feeling the effects of this, and they’ll continue to…
Five ways alcohol brands are adapting their social content to cut through the noise
Several alcohol brands have pivoted their business operations to provide essentials for people on the front-line. Diageo has pledged more than eight million bottles of sanitizer to distribute among seven countries. BrewDog…
Changing your communications approach during a crisis
Content calendars, creative briefs and advertising budgets are being ripped apart during the coronavirus pandemic as brands rethink their content and marketing messages to make sure it is appropriate. While the temptation…