Jennifer Puckett, one of our talented Social Engagement Managers, shared on Adweek her thoughts on how brands build and maintain the trust of their consumers. She opined that some of the key…
Community management
The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change
Facebook recently announced a change to their News Feed algorithm, whereby posts from family and…
What's To Come For Paid Social in 2018?
Social media is constantly changing and we all know it. 2017 was a year of…
#DeleteUber: Four Things Marketers Should Know About the New Normal
Ahhh yes, the classic story of an already controversial ride-hailing company intertwined with a contentious…
Social for Pharma Brands: How to Respond During a Crisis.
Crises that happen to pharmaceutical companies tend to involve serious – or the potential for…
Keeping Customer Reviews Above Board
Recently, the UK’s Competition and Markets Authority (CMA) reported the result of an investigation into…
How Social Media has Revolutionised the Fashion Industry
Social media has had a powerful impact on the fashion industry, taking it from something…
Pharma Brands on Social Media: Overcoming the Challenges
By Don Elgie For the pharmaceutical industry, especially makers of prescription medication, the prospect of…
Moderating Content on Facebook Pages
Facebook has made a number of changes recently to business and individual pages alike, so…
How to Contact the Owner of a Facebook Page
We posted about this in 2011, but as Facebook has changed significantly in the last…