Social Media for Consumer Goods Brands
Social Media Marketing for Alcohol Brands
In a time when screen time outpaces face time, customers expect more from their CPG brands. Long gone are the days of product-centric advertising. Today’s consumer looks for brands that speak to them, not just sell to them.
That’s where we come in. As a global social media agency with ears and feet on the ground across continents, we help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.
We've gotten results on social media for consumer goods brands:
What makes social media for consumer goods brands different?
Identify the right KPIs
In CPG, every dollar counts. With new competition and increased margin pressure, it’s crucial to be able to see the direct results that social brings! We gather meaningful data on how many customers come from which channels, whether they’re going to product locators, and at what rate that they’re converting – because that’s quite important, isn’t it?
of consumers find purchase inspiration from social networks
One-to-one community management
Your social engagement should mirror your consumer engagement. We use social media for consumer goods brands to ensure that they engage their customers at the right time and in the right places. For instance, we concentrate our community management efforts for alcohol brands when the product is being consumed, which means on nights and weekends, not from 9 to 5!
of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Drive engagement with strong brand authenticity
E-commerce has leveled the CPG playing field, allowing smaller brands to reach consumers in unprecedented ways.
With increased competition and rapidly evolving tastes, established CPG brands need to think on their feet to stay relevant. Today’s digital native is wary of authenticity. If they sense inconsistency, they’ll look elsewhere.
of consumers use social media networks to seek resolution for issues
“We consider our relationship with the social element to be a partnership, with a proactive approach. The team keep our consumers at the forefront of all decisions, and have allowed us to move our business forward through their approach to social.”
Senior Manager, Consumer Conversations, Mondelez
CPG is all about outreach. Packaged goods have a wide audience, and so it’s crucial for CPG brands to get seen as much as possible. But when working across multiple countries, languages, and sub-brands, it can be challenging to maintain a consistent social media presence.
Rebuild Brand Affinity
Our client, a global alcohol brand, recognized that they were missing out on brand affinity and sales opportunities with consumers in FY’19. On social media platforms, where To Buy questions were left unanswered, and comments unengaged with.