An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
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When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.
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Everyone needs some support – and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.
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Focusing On Generational Differences For Marketing Success
Ashley Cooksley and Celia Dearden-Briggs examine the parallels between age and lifestyle choices, including consumer behaviors, interests and purchasing factors during the first half of 2020. Cleveland — Looking at the lifestyle…
Key learnings for finance brands to take to 2021
2020 certainly throw every business in at the deep end – and in terms of communication, we saw both sinkers and swimmers across the board. If finance companies have learned anything from…
How can you proactively navigate uncertainty as a social media user?
When unpredictability is higher than usual, how can you navigate the jungle of uncertainty with some semblance of clarity and control? Social media content reflects what’s going on in the world and…
