As many brick and mortar retail outlets closed or have limited capacities due to lockdown and social distancing measures during the ongoing pandemic, people have turned toward online shopping. With eCommerce on…
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Social Media and Customer Service
In this white paper, we have collated some of the best thinking on customer service, and combined it with our own experience to give you practical advice on how to deliver excellent customer service on social media.
The mental health and self care of your team
When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.
Pivoting your social media
Everyone needs some support – and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.
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Social Commerce: How to Get Your Brand On Board
If you sell physical products, you’ve probably toyed with the idea of incorporating social commerce into your marketing mix. The monetary rewards of social shopping need little explanation: in 2019, social commerce…
Stan communities and fandoms: what brands need to know
Stan communities – communities made up of superfans, people who are passionately enthusiastic and devoted – hit fame last year when a large group of South Korean pop music (Kpop) fans started…
Why inclusivity matters in social media content
An interesting thing is happening over on TikTok right now. We’re seeing that Gen Z’s approach to social media content has inclusivity at its core (you can see this in the content…
