Social media started as a place for people to share information, and form and reinforce relationships. Humanity has always been at the heart of social media. The clue is in the name,…
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Social Media and Customer Service
In this white paper, we have collated some of the best thinking on customer service, and combined it with our own experience to give you practical advice on how to deliver excellent customer service on social media.
The mental health and self care of your team
When a business has a culture that supports mental wellness and encourages self-care, it becomes easier for the business to offer wellness guidance themselves.
Pivoting your social media
Everyone needs some support – and that goes for brands and consumers, too. Now is the time to build good will to help businesses back on their feet after the crisis has passed.
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Which lens am I looking through?
This is the first offering in a series of 4 weekly blog posts focusing on wellness as an ongoing journey that you choose to prioritise and act on everyday. What better way…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social media. Given these issues, it’s understandable that some brands are hesitant to try and be funny on…
2020 holidays and the 3 Es of brand-consumer relationship
It is clear the brand to consumer relationship has changed this year. The holiday period is usually a time of joy, charity, family, and comfort. With all the curveballs that 2020 has…
