Global. Inclusive. Trusted.
“I set up what was then called Emoderation in 2002, before even the launch of Myspace, having left a role running a web team at the BBC. I could see there was an opportunity to help brands initially protect themselves online and soon after to actually use the web to connect better with their consumers. I began gathering some other geeky, and rather lovely (primarily karaoke-loving) people to work with me and soon we made quite a name for ourselves, particularly in the child safety and brand protection arena. We helped a lot of brands through some tough times, and have learnt a lot about how to manage crisis, which is why I also created Polpeo, our nifty sister company that creates very life-like and quite terrifying real-time crisis simulations.
Fast forward a few years and the explosion of social, add some fantastic, global Fortune 500 clients, throw in a name change to better reflect our reality today, and there you have it… The Social Element. There are more than 300 of us all over the world today, all waking up with the same focused ambition: to help our clients create those really genuine human connections and have as much of a good time as we possibly can whilst we’re doing it!”