Social media platforms and apps are always looking for new ways to keep people coming back for more. They know how important it is to keep things fresh and on trend. It’s…
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Now’s the time for brands to return to their roots and embrace organic social media
With increasing limitations being placed on paid social media, it’s becoming more important than ever for brands to understand their organic social media community. While the UK Government has delayed the restrictions…
TikTok communities: how can your brand get involved?
Back in March, we looked at how brands were creating (and contributing to) TikTok communities. The influence these TikTok communities can have on sales and mentions across platforms is crazy. Take skin…
How travel brands on TikTok can fly
Travel brands on TikTok area dream. They have great visuals – stunning views, interesting cultural activities, photographable food – so naturally, many of them are using TikTok to get creative and reach…
LinkedIn makes changes that reward creators and boost engagement on the platform
LinkedIn is doing everything it can to keep people engaged and spending more time on the platform. A slew of new features are designed to attract and reward creators of original content.…
Bots on social media aren’t all bad. Some can be fun
Bots on social media are in the spotlight again as Elon Musk continues to insist on getting accurate bot numbers from Twitter so that he can reevaluate his buy-out offer. Bots on…
TikTok and Instagram Reels: Differences and Functionality
Have you scrolled through social media lately and wondered, Where am I? Prior to reels, experiences across popular social media platforms were more distinct, but with so many types of videos from…
Being an LGBTQ+ ally
In their post on Pride month, my amazing colleague Abe Blackburn wrote about how important it is that companies set in place year-round action to support LGBTQ+ employees. Part of that is…
Entertainment brands on TikTok are thriving
TikTok is perfect for entertainment brands. It’s the ideal platform to share behind the scenes clips, hype upcoming shows or games, have fun with content, and generally show your brand’s personality in…
TikTok keeps brands, creators and viewers coming back for more
TikTok had a busy May as it found more ways to keep users engaged and for brands and creators to get the most out of the platform. Helping brands discover the perfect…
