Back in May, Twitter allowed people with over 600 followers to host a session on Spaces. Twitter announced Spaces back in December 2020, and since then, the platform has been working on…
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The Social Element Welcomes Kendall DiBella as Head of Accounts, North America.
We’re super excited to welcome Kendall DiBella as our Head of Accounts for North America. Kendall spent the last 3 years as Senior Director for Client Partnerships at Dagger, leading client teams…
Why a niche social network could be right for your next brand campaign
More and more, we’re hearing from brands that want to engage with specific communities outside of the ‘traditional’ social networks (Facebook, Twitter, Instagram). From Reddit and Discord, to communities such as Houzz,…
Should your brand be using Reddit?
Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up…
What social media can do for meal kit brands
Meal kit companies have been disrupting the restaurant sector since before 2020, but the pandemic supercharged the industry and the changes are here to stay. Analysts predict that the global meal kit…
Protecting your brand’s reputation from an employee’s abusive social media posts
In the same way as your team can be fantastic brand advocates, they can also be a liability when it comes to social media. We’ve seen a number of organisations in the…
Our recommended approach to managing social media during a crisis
While some countries are emerging out of lockdowns and restrictions, the world is still battling a global pandemic. We’re also in a time where consumers are becoming more passionate about political and…
Preparing for a social media crisis
This week, we ran a crisis simulation for members of The Marketing Society, in conjunction with our sister company, Polpeo. It led to some fascinating discussions about how different organisations might fare…
How brands can use social media customer service for crisis prevention
Crisis prevention isn’t a one-time thing. You can’t just slap a plaster on the problem and walk away. By incorporating social media into crisis planning, you can fully prepare for neutralising a…
Retail trends: How to use social media to stay on top
As we all emerge from the pandemic, those retailers that have survived this difficult period are focusing on new ways to attract consumers online and tempt them back into stores. Social commerce,…
