Back in 2020, we did quite a bit of research into how alcohol brands were coping with the pandemic (see our guide ‘Managing a global crisis for alcohol brands’) and in our…
Our Thinking
Three industry leaders join from Meta and The&Partnership to superpower delivery
The Social Element today announces three senior hires to bolster the agency’s creative, strategic and…
Fight the Social Fright: Our top 8 barrier-breaking tips for brands who want social success
It’s no secret that a strong social strategy yields results. According to findings from PayPal’s…
Why the Bud Light Boycott Won’t Die: Our CEO discusses in recent interview with Them
Below is an extract of the full article written and edited by Them. For the…
Platform round-up: X bird app, is Threads unravelling? and more
As any social media manager can attest, it’s been another chaotic and busy month on…
0 to 300: chatting with Jesse on Niche in Control
I recently had the opportunity to appear on Jesse Gilmore’s Niche In Control podcast. Jesse…
How brands are partnering with creators in 2023
From my conversations with brands so far this year, I’m hearing their biggest focus is…
Platform round-up: Reddit’s user revolt, LinkedIn’s AI and more
June was another busy month for social media platforms. We’ve seen the usual tweaks to…
Getting to grips with Threads
Threads went live on 6th July, and – thanks to the hassle-free account creation process…
How brands are using social media to support the LGBTQIA+ community
You’ve probably heard of Greenwashing, but have you heard of Rainbow Washing? According to the…