In this episode of Genuine Humans, Tamara and Wendy are joined by Sam Dolan, head of marketing for Aunt Bessie’s. Sam got her start in marketing after someone told her that she…
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Alcohol brands: Adapting your strategy post-lockdown
As life starts to open up again, alcohol brands are once again having to pivot their marketing to reflect the way we’re slowly emerging from lockdowns across the world. At the beginning…
Jessica Myers: It’s All About Life Experience
In this episode of Genuine Humans, Tamara and Wendy are joined by Metro Bank’s Director of Brand and Marketing, Jess Myers. Jess started her career with a bang by turning down a…
Tamara Strauss: The World of Travel
We kick off series two of Genuine Humans with Tamara and Wendy chatting with Tamara Strauss, global customer director at Premier Inn. Tamara joined the Premier Inn team just before the global…
How to Adapt Your Social Media Strategy for a Post-COVID World
The social media marketing landscape has changed drastically over the last 12 months, but we’re now headed into a “new normal” as restrictions begin to lift and vaccines are readily available. Say…
Why Pride month matters
The 1st June marks the beginning of Pride month, and in keeping with the tradition of past years, brands across all sectors are kicking off their Pride campaigns to celebrate diversity and…
The Rise of Exclusive Social Media Networks
Social media platforms like audio platform Clubhouse and photo sharing app Dispo made headlines this year for their exclusive, invite-only membership model. Their exclusive nature makes membership into these apps a coveted…
Being a brand hero
I have an expensive habit when we start working with a new client at The Social Element, of running out and buying as many of that brand’s products as I can find. …
The Future of Audio Social Media
Audio-based social media answered the call for a pandemic-induced desire for authentic connection while avoiding screen fatigue. Clubhouse’s amazing growth comes to mind, and so does the way in which Twitter and…
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s Julie Doleman for our Genuine Humans podcast. I always love talking to Julie, and our conversation made…
