Inclusivity in social marketing should never be treated as an afterthought. By taking an inclusivity-first approach to social media content, you’re getting to the heart of what inclusivity is all about. Letting…
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Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation is so vital. A lack of representation or accessibility excludes, shames and alienates people. Thankfully, we’re seeing…
Meet our new Managing Director (UK & Europe), Linn Frost
I am really thrilled to share the news that we’ve appointed the amazing Linn Frost as our first ever MD of the UK and Europe. Linn Frost joins us from Virgin Red,…
Instagram updates: Here’s what you need to know
Instagram’s had a very busy April, giving us new updates for DM’s, Reels and Feed posts. The Instagram updates (which are being rolled out or just in testing phase) could be just…
How brands can use nostalgia in marketing to create inspiring content
Using nostalgia in marketing can be very powerful. Brands know the ability nostalgia can play in shaping emotions, attitudes and actions. Occasionally, it can have the effect of making people dwell on…
NFTs: Listen to your community before jumping in
There’s a lot of discussion about NFTs right now. We’re seeing brands full of nervous energy. Should they jump in? Some are hesitant, others fear missing out on an amazing opportunity to…
Making automobile advertising greener: the impact of new French regulation on social content
In light of growing concerns about the environment, the French government has introduced regulations to ensure that any car adverts include messages that encourage greener modes of transport – like cycling. The…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu Phillips takes a look at how FMCG brands on TikTok are creating lasting connections with consumers. I…
Sharable content: what can your brand learn from Wordle?
If you’re an avid social media user, you’ve probably played Wordle, or seen your friends share their Wordle success. It’s simple, sharable, and compelling and its viral success explains why the New…
International Women’s Day: Stories from female leaders at The Social Element (5)
To close our International Women’s Day series, we hear from our amazing CEO and founder, Tamara Littleton. Tamara talks about what and who inspires her, the importance of being yourself at work,…
