The global pandemic has changed consumer habits. While some consumer goods brands are seeing increased demand for their products, others may be noticing a decline in demand. This whitepaper looks at how the consumer goods sector is (and how it should) use social media during a crisis.
Many alcohol brands have been using the lockdown to encourage people to socialise virtually. Some have also started campaigns to support the service industry. You can read more in our guide on how the alcohol sector is using social media to respond to the impact of the COVID-19 crisis.
In this white paper, some of The Social Element’s experts give their advice on how to structure a social media campaign and presence across multiple territories; how to allocate resource and ensure top quality results; and how to ensure consistency across multiple languages.