Each industry requires a unique approach when it comes to connecting with customers, driving awareness and mitigating risk.
We specialize in creating dynamic social media strategies for four key industries. Because we’re a social media agency with extensive exposure to the unique challenges in these realms, we’re better equipped to work with our client partners in developing, managing, and optimizing their social media strategies.
When it comes to social media for the Consumer Packaged Goods, Automotive, Financial Services, and Alcohol industry, we’re in our element.
Consumer Packaged Goods
We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.
Automotive brands who use social media marketing effectively build brand affinity through authentic engagement, have a strong crisis protocol, and help customers with their car questions, pre- and post-purchase. We have a proven track record amongst social media consultancies in performance for automotive clients.
Effective alcohol brands use social media to engage with consumers on a local and global level, optimize moderation times, and follow regional advertising regulations.
How do financial services companies build long-term customer relationships and brand advocates? By building customer trust through human-centered social media content and using customer feedback to improve their products and services.
In order to keep up with changing consumer habits as things start to get back to normal, it’s crucial for fashion and retail brands to team up with a capable social media agency and ensure you have the right strategy in place moving forward.
Travel & Hospitality
The travel and tourism industry has an incredible opportunity to reassure and re-engage their audience through authentic social media strategies. At The Social Element, we combine real-time insights with human intuition to bring travel and hospitality brands to the forefront of social media.
Just as the telecommunications industry has evolved significantly over the years, so have customers’ expectations. A recent report from Microsoft found that 54% of customers have higher customer support expectations than they had the previous year. On top of fast and reliable coverage, people also expect telecom brands to provide effective customer service, share engaging content, and have a human presence on social media.