Industry Expertise
Social media isn’t one-size-fits-all. Each industry requires a unique approach when it comes to connecting with customers, driving awareness and mitigating risk.
We help CPG brands embrace the evolving media landscape and create a memorable social experience. This means measurable KPIs, stellar customer service, and brand love through authentic human connections.
Automotive brands who use social media effectively build brand affinity through authentic engagement, have a strong crisis protocol, and help customers with their car questions, pre- and post-purchase.
How do financial services companies build long-term customer relationships and brand advocates? By building customer trust through human-centered social media content and using customer feedback to improve their products and services.
The travel and tourism industry has an incredible opportunity to reassure and re-engage their audience through authentic social media strategies. At The Social Element, we combine real-time insights with human intuition to bring travel and hospitality brands to the forefront of social media.
Just as the telecommunications industry has evolved significantly over the years, so have customers’ expectations. A recent report from Microsoft found that 54% of customers have higher customer support expectations than they had the previous year. On top of fast and reliable coverage, people also expect telecom brands to provide effective customer service, share engaging content, and have a human presence on social media.
