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Lisa Barnett

Lisa Barnett

Innovation & Content Director at The Social Element offering social media services for strategy, content and insights

crisis

When is a crisis not a crisis?

October 16, 2018 2:06 pm Published by Comments Off on When is a crisis not a crisis?

When we run crisis simulation training for brands, one of the most common things we’re asked at the beginning of the session is: “At what point is this is a real crisis? When should we activate our crisis management plan?” But first, let’s define what constitutes a crisis. People often talk about a ‘social media […]


CEO

Social media & the maverick CEO

October 9, 2018 1:40 pm Published by Comments Off on Social media & the maverick CEO

There have been several examples this year of people who were fired for something they’ve posted to social media. But what happens when it is the CEO posting inappropriate comments on social media? We’ve seen a report that the hotel chain Marriott fired an employee for favouriting a tweet about Tibet on its official account. […]


brand trust

Building Brand Trust is Critical for Good Crisis Management

October 2, 2018 2:10 pm Published by Comments Off on Building Brand Trust is Critical for Good Crisis Management

When you make a mistake, how quickly do your friends and colleagues forgive you? For example, if there is an important meeting or date and you turn up 30 minutes late, how do people behave towards you?   Hopefully, if you have a history of always being on time, you apologise and explain the situation, […]


crisis management plan

BA Data Breach: A Crisis Management Plan, Well Communicated

September 19, 2018 1:58 pm Published by Comments Off on BA Data Breach: A Crisis Management Plan, Well Communicated

Proactivity, openness and honesty has stood British Airways in good stead over the last week. While good communications can’t solve a data breach crisis, British Airways’ textbook approach to their crisis management plan has helped minimise the damage to its reputation as it faced criticism head on. Read how it has communicated through the crisis […]


crisis management strategy

Crisis Management Strategy | Nike: A Brand with Purpose

September 18, 2018 2:56 pm Published by Comments Off on Crisis Management Strategy | Nike: A Brand with Purpose

Nike is known for taking a position in debates and is not shy in making its opinions known. Nike knew it would cause massive controversy by using Kaepernick in its latest campaign, but the calculated risk has paid off. When producing content, creatives always say the content has to be culturally relevant, authentic and genuine […]