+44 (0)203 770 5839 | +1 910 386 9651 info@thesocialelement.agency

Lisa Barnett

Lisa Barnett

Innovation & Content Director at The Social Element offering social media services for strategy, content and insights

crisis trends in 2018

Three crisis trends in 2018

December 18, 2018 2:42 pm Published by Comments Off on Three crisis trends in 2018

Author: Lisa Barnett   From Elon Musk’s Tesla tweet to Facebook’s data breach, the crises came thick and fast in 2018. Lisa Barnett takes a look at three of the year’s biggest trends in crisis communications.   Trend 1: The CEO can bring down the reputation of a company The CEO is in the spotlight […]


What does success look like in a crisis

What does success look like in a crisis?

December 4, 2018 3:01 pm Published by Comments Off on What does success look like in a crisis?

PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for everyone involved in crisis communications and issues/crisis management. The big question for me, was: what does success look like in a crisis? When we advise companies on communicating through a crisis on social media, there are a number of ways […]


Ryanair

Analysis of the racist incident on Ryanair

November 6, 2018 2:36 pm Published by Comments Off on Analysis of the racist incident on Ryanair

Being able to articulate an empathetic response within an appropriate time frame is key to managing a brand reputation crisis. However, Ryanair’s recent handling of a racist incident displays a complete lack of understanding of the situation, as well as its inability to manage the negative backlash. In a video filmed by another passenger, it […]


data breach

Communicating to recover from a data breach

October 23, 2018 1:14 pm Published by Comments Off on Communicating to recover from a data breach

A few weeks back, I talked on this blog about how well BA had communicated in the wake of its data breach, telling people who were affected within 24 hours of its discovery. Just a few weeks later, we learned that Google+ is to close, having covered up a bug that meant outside developers had […]


crisis

When is a crisis not a crisis?

October 16, 2018 2:06 pm Published by Comments Off on When is a crisis not a crisis?

When we run crisis simulation training for brands, one of the most common things we’re asked at the beginning of the session is: “At what point is this is a real crisis? When should we activate our crisis management plan?” But first, let’s define what constitutes a crisis. People often talk about a ‘social media […]