+44 (0)203 770 5839 | +1 910 386 9651 info@thesocialelement.agency

Lisa Barnett

Lisa Barnett

Innovation & Content Director at The Social Element offering social media services for strategy, content and insights

What does success look like in a crisis

What does success look like in a crisis?

December 4, 2018 3:01 pm Published by Comments Off on What does success look like in a crisis?

PR News’ recent survey on data collection in a crisis highlighted some interesting challenges for everyone involved in crisis communications and issues/crisis management. The big question for me, was: what does success look like in a crisis? When we advise companies on communicating through a crisis on social media, there are a number of ways […]


Ryanair

Analysis of the racist incident on Ryanair

November 6, 2018 2:36 pm Published by Comments Off on Analysis of the racist incident on Ryanair

Being able to articulate an empathetic response within an appropriate time frame is key to managing a brand reputation crisis. However, Ryanair’s recent handling of a racist incident displays a complete lack of understanding of the situation, as well as its inability to manage the negative backlash. In a video filmed by another passenger, it […]


data breach

Communicating to recover from a data breach

October 23, 2018 1:14 pm Published by Comments Off on Communicating to recover from a data breach

A few weeks back, I talked on this blog about how well BA had communicated in the wake of its data breach, telling people who were affected within 24 hours of its discovery. Just a few weeks later, we learned that Google+ is to close, having covered up a bug that meant outside developers had […]


crisis

When is a crisis not a crisis?

October 16, 2018 2:06 pm Published by Comments Off on When is a crisis not a crisis?

When we run crisis simulation training for brands, one of the most common things we’re asked at the beginning of the session is: “At what point is this is a real crisis? When should we activate our crisis management plan?” But first, let’s define what constitutes a crisis. People often talk about a ‘social media […]


CEO

Social media & the maverick CEO

October 9, 2018 1:40 pm Published by Comments Off on Social media & the maverick CEO

There have been several examples this year of people who were fired for something they’ve posted to social media. But what happens when it is the CEO posting inappropriate comments on social media? We’ve seen a report that the hotel chain Marriott fired an employee for favouriting a tweet about Tibet on its official account. […]