According to a recent Facebook report, 78% of car buyers find social media useful when deciding on a new automobile purchase.
Social media is where they discover, evaluate, and ask questions about cars that they’re thinking of buying.
This presents the perfect opportunity for auto brands to engage with customers where they’re shopping.
Advanced social listening tools will allow your customer care team to jump into conversations in real-time, directing the shopper to the right arena for help.
The consumer journey doesn’t end after they’ve left the dealership. 86% of consumers reported that they want to engage with brands post-purchase.
This can be maintenance reminders, promotional offers, and tips on vehicle usage and maintenance.
78%
of car buyers found social media useful when deciding on a new car