The Social Element’s social media strategy consultancy can help your brand create a solid plan for every bit of social media including content, social customer service, moderation and more.
The best social media doesn’t just showcase your brand, it helps your brand reach its goals. A strong social media strategy is the first step in taking your brand’s social from good to great.
A strategy for everything
The Social Element can provide expert strategic consultancy for every element of your brand’s social media. Whether it’s deciding your overall approach to social media, a detailed content strategy or a social media customer service plan, we’ll provide you a clear roadmap of what you need to do it right and make sure your social media is getting results.
Social media strategy backed by data
Our social media strategists have extensive, hands-on experience guiding global brands to amazing things with their social media. They know what works and what it takes for brands to make meaningful connections with their customers.
Our social media strategy team works closely with you to really get to the heart of what your brand wants to achieve and how your social media fits in with your overall marketing and communications landscape.
Supported by our Data and Insights team, our strategists make sure all their recommendations are supported by your brand’s social media data.
We also provide specialist consultancy on wider social media planning and strategy issues:
Social media crisis strategy and preparation
Being prepared for a social media crisis is crucial for all brands. You need a robust plan and a team who know what they’re doing should the worst happen.
The Social Element can provide comprehensive social media crisis strategy development, along with immersive training using the Polpeo social media crisis simulation platform.
Strategic cultural guidance
Want to make sure you’re reaching your full social media potential in every market? We’ve built a global team of social media experts spanning 46 countries who have deep knowledge of their local markets. Get expert consultancy on how to adapt your social media strategy for maximum impact in every market you’re targeting.
Need to nail down a company wide social media policy? We’ve worked with major brands across all sectors to develop social media policies that work and ensure that your team are making the most of their social media skills.
Social media training
Want to build your internal team’s capability to improve your social media performance? We can provide comprehensive training on all aspects of social media, delivered in a way that suits you.
Social media auditing
Want to know where you stand now? A social media audit is a great first step in improving your social media performance. Our social media auditing gives you a comprehensive overview of your social media state of affairs – what you have, who’s running it and how it’s performing.