Strategy

Is social media helping you achieve your brand’s goals? It should be.

A strong strategy is the best way to make sure you get results and that’s exactly why we love strategic consultancy.

A Few of Our Strategy Services:

Tactics alone won’t cut it – there are so many possibilities! First, you need to ask the tough questions, take a long look in the mirror, and decide which way is best for you. We can help with that. In fact, we love that stuff.

Our consultancy-approach will help you take your brand’s social from good to great. The best social media doesn’t just showcase your brand, it helps your brand reach its goals. What are your goals? How do these translate to social media? What gets in the way of reaching them and how can we break those barriers? Let us come over and figure this out with you. We promise it’s really not that complicated when you put the right team on it.

We’ll help you identify what your brand needs, what may stand in the way, and how to get there. Is it content? What type of content? When? Where? Is it more engagement? How do you maximise your effort to be as efficient as possible while keeping all stakeholders happy? Why isn’t it working right now? Do you have the right tools? Are your stakeholders seeing value? Do they even get social? How can you improve both user and stakeholder satisfaction? We can help.

A strategy to reach your business goals

We don’t believe in silos. A good strategy needs to map out directly to your brand vision and define a clear path to get there. Based on our insights and research, we can help you think strategically about every element of your brand’s social media and how it fits in your broader marketing strategy.

Working with you, we’ll provide you a clear roadmap of what you need to do it right, what you should be measuring, and we’ll make sure your social media is getting results.

Data-backed planning

Our strategists work closely with you to really get to the heart of what your brand wants to achieve and how your social media fits in with your overall marketing and communications landscape.

We have extensive, hands-on experience in guiding global brands to do amazing things with their social media. We dive deep, blend what we learn about you with our platform knowledge and help you make sense of it all, essentially turning complexity into simplicity.

Supported by our Insights and Research team, our strategists make sure all their recommendations are based on data and connect with your brand’s overarching digital marketing goals.

Measurement plan for better KPIs

Digital is so measurable, it can easily overcomplicate things. What should you measure? Why? How does this tie back to your brand vision and business goals and how will it show progress? Our strategy team loves those questions. Let’s get rid of the fluff and go straight to what matters. Based on your brand vision, we’ll develop clear KPIs for each channel and ensure they all directly connect to your business goals, helping you clearly establish ROI.

Which tool is right for you?

By looking at your team and your brand’s specific needs, we can assess various social media enterprise tools and help you make sense of this insanely cluttered space. Which social media vendor will help you reach your goals? We can help you select the right one.

Expert consultancy

We also provide specialist consultancy on wider social media planning and strategy issues, such as social media crisis strategy and preparation, strategic cultural guidance for global marketing, internal and external policy development, leadership training, change management, and digital transformation, to name just a few. Our solutions are tailored to our clients’ needs and as such, we do new things every day

Find out more about our social media strategy and tactics, including strategic cultural guidance, policy development, social media training, and social media auditing.

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