A strong social media strategy is the best way to make sure your brand’s social media is helping you reach your goals. The Social Element can build a strategy for all facets of your social media including content, social customer care, moderation and governance. We can also help equip your team with the skills they need to protect your brand and effectively manage your social.

Our Social Media Strategy services:


A social media audit gives you a comprehensive view of your brand’s entire social media presence to help inform the strategic direction to take.

Find out the scope of your social media presence, who’s managing it and how it’s performing.

Strategic Consulting

With bespoke consultation, our experts advise you on how to better navigate the intricate landscape of social media to more effectively achieve your business goals.

Our experienced social media experts can help you improve all elements of your social media presence from social customer care to social media content strategy and beyond.

Cultural Guidance

Using our global, native cultural experts, we help you to adapt your social media approach to different markets while maintaining your central voice and values.

We have been managing social media for major brands across the globe in all sectors for over 15 years. This allows us to take your social media strategy and give you the insights you need to achieve great results in all your markets consistently.


Our social media training supports the development of your in-house team to ensure your brand excels on social.

Our flexible approach ensures your team receives the social media training they need to improve your performance in the format that works best for them.

Crisis Preparation

Most brands don’t think about social media crisis until it’s happening to them. Our social media crisis preparation service makes sure your brand is ready to react and minimise the fallout.

Through our sister company, Polpeo, we simulate a crisis as it spreads over digital and social media, so you can practise how you’d manage the real thing, testing your strategy and plans. For more information see www.polpeo.com.

Give me some strategy, please!


What else?

You’ve got the plan, but need amazing content to make it happen?

Content services

Want to offer top notch social media customer care and engagement?

Engagement services

Want the real picture of your social media performance?

Insights services

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“The Social Element is also very proactive; they both anticipate our needs and present us with concrete action plans to troubleshoot potential problems”

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