The coronavirus global pandemic is forcing all businesses to reassess their work. The alcohol sector is no exception.
All brands will face crises. How brands communicate to their audience during these events is critical. Alcohol brands face unique challenges and require expert tack to navigate challenges. Using the recent Covid 19 Global Pandemic as a sample disruptor, The Social Element explores ways in which alcohol brands navigate can crisis effectively.
During crises, consumers won’t be expecting alcohol brands to be operating as if it’s business as usual. In fact, those that look like they are seem somewhat disassociated from reality. As recommended in a recent Harvard Business Review article, brands should focus on communicating with empathy and transparency during crisis. Brands can also help by focusing on, and sharing, positive news and content.
In this white paper, The Social Element explores how crisis forces the alcohol sector to reassess its’ social media strategies and includes practical ways to adapt messaging including:
Finding New Ways to Talk to Audiences
Finding Creative Ways to Support Industry Workers