Managing a global crisis for Alcohol brands
Consumer habits are changing and alcohol brands are adapting their social media content. Several have temporarily switched production to make hand sanitizer. Diageo, for example, has pledged more than eight million bottles of sanitizer to distribute among seven countries.
Whether the business is pivoting operations or not, all alcohol brands need to assess what they’re doing on social media.
How to approach social media in lockdown
Brands should focus on communicating with empathy and transparency during this crisis.
- Stop the hard sell
- Focus on community led content
- Harness the desire for nostalgia and passive experience
- Use longer videos to inform and engage
- Make ‘unpolished’ videos that show the brands human side