A new role for the agency – VP of Social and Influencer
This week we have announced Shea Carter to the position of VP of Social and Influencer. With more than 15 years of experience, Carter enters a newly formed role at the agency where she’ll be responsible for the delivery of social media and influencer management services across its North American clients.
Client turned colleague
Carter most recently led Integrated Marketing for Wrangler jeans at Kontoor Brands, where she built Wrangler’s social media team from the ground up. By operationalizing social media throughout the broader organization and connecting social media to ecommerce, corporate communications, consumer care and consumer insights, she helped expand the brand’s reach to new generations and audiences. Carter brought The Social Element on board to support Wrangler in 2021 as an extension of the brand’s in-house team, collaborating to drive awareness and brand love.
“Having worked with The Social Element as their client, I’m incredibly excited to become a member of the team, whose well-thought-through work and fresh ideas I have admired for a long time. After nearly five years on the client side, I missed the variety, collaboration, and creativity of agency life—all things The Social Element has in spades. While my previous role expanded beyond social, it’s always been my first love, and I’m eager to be able to double down on it while partnering with such a fun, inspired group of colleagues.”
Making social better
Carter’s position at The Social Element builds upon our momentum to make social better for clients and the communities they grow and build, driving social-first solutions and accelerating the agency’s influencer marketing services.
“We are delighted to welcome Shea to our team,” said Kendall DiBella, Managing Director, North America. “In 2023, we experienced an incredible year both in terms of growth and development and expanded our services to our household name clients. And now, with Shea on board, we have a dedicated senior team member helping us to expand our influencer management services and strengthen our offering.”
Known for her energetic, empathetic leadership style, Carter is passionate about fostering an empowering, supportive team culture, and has consistently championed women in the workplace by mentoring junior staff—all of which she’ll continue to do in tandem with her fellow leaders at The Social Element.
Prior to Kontoor Brands, Carter also brings a wealth of award winning agency knowledge from, French West Vaughan and MMGY Global, each with a diverse portfolio of clients across lifestyle, travel, hospitality and entertainment industries, including Disney, Lufthansa and Princess Cruises.
Welcome to the team Shea!