Threads went live on 6th July, and – thanks to the hassle-free account creation process (you just confirm which of your Instagram accounts you want to link it to and can copy…
Black Friday and Brands: Is the approach different this year?
As we’re currently going through what many call the worst cost-of-living crisis in decades, many…
TikTok Communities & Brand Involvement – The Social Element
Back in March, we looked at how brands were creating (and contributing to) TikTok communities. …
Social platforms are investing in inclusivity and accessibility
Social media content is about connecting people and creating communities – which is why representation…
Has TikTok solved the ROI question on social media?
In the first of a series looking at how brands are using TikTok, Chloe Matthieu…
How brands can successfully collaborate with TikTok creators
TikTok is a brilliant platform for word-of-mouth marketing. Creators are its lifeblood. Not just mega-influencers…
How brands are creating (and contributing to) TikTok communities
It never ceases to amaze me how in this day and age, at a time…
Why brands should be on TikTok in 2022
In the first of a series of posts on TikTok, brand and strategy director, Chloé…
How to stay relevant on social media
One question we often get from brands is whether they should be jumping on the…
Marketing To Fandoms Without Selling Out
Have your social channels started feeling less and less personal over the last year? So…