For brands in the US, Thanksgiving Day is a time to show appreciation and offer an opportunity to boost brand engagement and profit. According to Adobe, last year Cyber Week 2022 was…
Social Media Marketing
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
How alcohol brands are using social media to reach consumers
Back in 2020, we did quite a bit of research into how alcohol brands were…
Juneteenth Marketing: Celebrate with Integrity
While Juneteenth became recognized as a national holiday in 2021, this day has held an…
What will the ban on HFSS advertising mean for your brand?
While there may be a delay in its implementation, the UK government is set to…
Want to perfect your inclusive language in marketing? Here’s how.
In our last post on inclusive language, we looked at examples of brands using gender…
Inclusive language in your marketing campaigns
There’s so much terminology in language that we use without thinking, but that excludes people.…