I had the fantastic opportunity of taking part in a panel discussion during The Grocer Conference recently, talking about “The secret to marketing that defies Gen Z’s short attention span”. We explored…
Brand safety on social media in 2023
Brands know that social media can be a fantastically effective way to market themselves, reach…
The World Cup
The World Cup has officially started, but it’s been a difficult week for sponsors. Qatar…
Get Ready for the Future of Working From Home
Whether businesses are operating a hybrid system after seeing the benefits of employees working from…
Meet our new Managing Director (UK & Europe), Linn Frost
I am really thrilled to share the news that we’ve appointed the amazing Linn Frost…
What will the ban on HFSS advertising mean for your brand?
While there may be a delay in its implementation, the UK government is set to…
What brands need to know about social media’s refocus on child and teen safety
There’s been a huge movement towards making social media safer for young people. Most of…
Why Pride month matters
The 1st June marks the beginning of Pride month, and in keeping with the tradition…
Being a brand hero
I have an expensive habit when we start working with a new client at The…
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s…