The 1st June marks the beginning of Pride month, and in keeping with the tradition of past years, brands across all sectors are kicking off their Pride campaigns to celebrate diversity and…
OUR BLOG
Human connections
Being a brand hero
I have an expensive habit when we start working with a new client at The Social Element, of running out and buying as many of that brand’s products as I can find. …
It can take bravery to adopt a customer-first strategy – and it starts with listening
Our Chief People Officer Wendy and I recently had a really interesting chat with Experian’s Julie Doleman for our Genuine Humans podcast. I always love talking to Julie, and our conversation made…
Key learnings for finance brands to take to 2021
2020 certainly throw every business in at the deep end – and in terms of communication, we saw both sinkers and swimmers across the board. If finance companies have learned anything from…
The Future of Flexible Working
We’ll see organisations continue to explore flexible working options as society gets used to dealing with living with the pandemic.
Should you support the #StopHateForProfit boycott of Facebook?
More than 100 advertisers, including Coca-Cola and Starbucks, have withdrawn their advertising from Facebook during July as part of the #StopHateForProfit boycott. While Facebook says it is working to improve detection and…
Creativity from home: What can be done
This film is proof of what can be done, even at home Warning: contains no trained actors, just the real people of The Social Element We may be doing everything from…
Pivoting and Adapting to change
This is the third blog post in Tamara’s ‘Leadership’ series. To catch up with her previous posts, see: Leadership and Culture During a Crisis; and A New Style of Leadership. Every company…
Empathy in action: brands excelling in empathy during the COVID-19 pandemic
Both as individuals and society as a whole, we’re facing a crisis on a scale that we’ve not seen for generations. Businesses are feeling the effects of this, and they’ll continue to…
Leadership through COVID-19: A new style
In my first post about leadership during COVID-19, I looked at the role of a leader in setting and maintaining company culture. In this post, I’m going to look at whether a…
