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What We Think

1 Feb 2018
0

Written by:


Claire Furner

A new month is here and with it, the social platform update we’ve all been waiting for: Instagram scheduling!

Effectively immediately, Instagram is enabling content scheduling and publishing through its partners. These changes build on last year’s transition to the Instagram Graph API that enabled greater performance tracking of organic content. It allows for accounts to schedule posts, view posts they are tagged in and view other business profiles.

 

Before we all go wild, there are limitations:

This Instagram scheduling update will only be available to Instagram Business accounts. The Content Publishing API is still in BETA and only open to Facebook or Instagram Partners. So far, Hootsuite, Falcon, Spredfast and Sprinklr have all announced changes to the social media management platforms, with plenty more to come. The full list of Instagram partners can be found here.

Scheduled posts are also limited to photos, with Stories, Carousel or Video not available in this update, although some partners have already developed workarounds. Geotagging, however, is not currently available when scheduling posts through the API.

 

Good news for brands and businesses:

For brands and businesses already working with a social media management tool, this is an excellent development as it will enable social media managers to greatly simplify their workflows, doing even more with one single tool. Using such tools obviously has significant benefits; they allow for greater planning across teams and markets, oversight of adherence to branding guidelines and improved insights on the content’s performance. And that’s not to mention saving the time spent manually pushing out Instagram content on nights and weekends!

 

We anticipate further updates to the Graph API, especially as more brand and tool providers begin exploring their options. Watch this space!

 

Claire Furner is an Account Manager delivering frontline account management to international brands, ensuring a seamless client experience. She is also the resident Harry Potter super fan – she was the Partnerships Manager for MuggleNet.com five years. She currently resides in London, UK.