We rolled up our sleeves and got to work. After assessing the ecosystem Primark was evolving in, we launched a team of over 30 people to work seven days a week to ensure Primark customers in these markets receive a top quality experience with this brand’s social media profiles. With the data we gathered, we were able to optimise the system, see opportunities and fuel business improvement.
We ensure the brand connects with its fans through moderation, localisation, community management and insight in six languages: French, Spanish, Portuguese, Italian, Dutch and German. Ongoing reporting also guarantees the brand is aware of any emerging brand issues.