The asset went live on the Miller High Life channels as an organic post in July and has received great feedback from the community. It generated the highest Engagement Rate (YTD) out of all video posts, including paid, with a view rate of over 25%.
Having a dedicated team working on your brand channels (in this case for over 7 years!) means every touch point, every comment and like, references a long history of knowing who your community is on social and what they like to see. When The Social Element sees UGC we know will resonate, you know it’ll be in your inbox within moments. Human connection is and always has been our priority.