The Power of Surprise in Adverts - The Social Element

The Power of Surprise in Adverts

As you digest the Christmas feast of adverts from last week, we decided to focus this week’s blog on the power of surprise.

Adverts come in many forms, here are some great ways brands have surprised people through experientials, stunts and activations.

NABS GRABS ATTENTION

Owing to confidentiality, NABS, the advertising support network, can’t highlight their success stories. This stunt brought them to life in front of the industry.

NABS Adverts

 

IKEA’S BIG SLEEP OVER

According to research, people spend just 10 minutes choosing a new mattress. IKEA found the perfect way to help us sleep on the issue, in this experiential.

IKEA Adverts

 

WATER AID DEMAND CHANGE

For the first time, rather than a charity asking you for money – Water Aid made people ask for their money back in this activation.

WATER AID Adverts

 

HOPE SOAP

A South African charity saves lives using a simple bar of soap in this inspiring activation.

HOPE SOAP Adverts

 

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