As you digest the Christmas feast of adverts from last week, we decided to focus this week’s blog on the power of surprise.
Adverts come in many forms, here are some great ways brands have surprised people through experientials, stunts and activations.
NABS GRABS ATTENTION
Owing to confidentiality, NABS, the advertising support network, can’t highlight their success stories. This stunt brought them to life in front of the industry.
IKEA’S BIG SLEEP OVER
According to research, people spend just 10 minutes choosing a new mattress. IKEA found the perfect way to help us sleep on the issue, in this experiential.
WATER AID DEMAND CHANGE
For the first time, rather than a charity asking you for money – Water Aid made people ask for their money back in this activation.
A South African charity saves lives using a simple bar of soap in this inspiring activation.