Video content can be the most shareable, engaging and profitable form of marketing content out there – when it’s done well. Yes, it can require an intense commitment in time and resources…
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Human connections
What are brands doing for Valentines Day?
Valentines day isn’t just for couples as many brands are getting involved on social for the big day. Brands in the FMCG and retail industries have gone for the standard approach…
Controversial Christmas adverts
After all the heart warming Christmas ads, it’s time for this year’s most controversial. One that got its own parody just weeks after launching, is now a meme, and has featured in…
Adverts turning negativity into creativity
Today, any business can receive criticism in real time. Most will simply apologise. Some however, take the brave decision to own their shortcomings. This week’s review is about different creative responses to…
TV ads across the years: The memorable ones
Most ads are either forgotten or ignored. Around 80% we’re told. Some ads however, stick around because they brought the product to life in a way that wasn’t immediately obvious. They drew…
The Power of Surprise in Adverts
As you digest the Christmas feast of adverts from last week, we decided to focus this week’s blog on the power of surprise. Adverts come in many forms, here are some great…
The Best of the Christmas Ads
IT’S CHRISTMAS!!! (soon), so let’s take a look at the best Xmas ads so far. CREDIT DUE VISA reprise their drive to promote our local high streets, stirring the emotions with…
