Last night in London, Bekah Ellis, Social Media Manager, walked away with the trophy for ‘Community Manager of the Year’ at the 2023 Drum Awards! On behalf of the charity Mind, Bekah…
community engagement
Black Friday 2023: Using social to boost sales
Black Friday has long been a much-needed boost to retailer’s profits, and this year may…
Fight the Social fright tip #2 – Turn those comments on and get ready to engage
In the dynamic world of marketing, it’s essential to keep pace with the latest social…
Fight the Social fright tip #1 – Fear of a backlash
At this time of year, there are ghouls and trolls lurking in dark corners –…
Alcohol Marketing Strategies on Social Media
Back in 2020, we did quite a bit of research into how alcohol brands were…
Twitter Updates 2023: Understanding This Year’s Social Media Shifts
As any social media manager can attest, it’s been another chaotic and busy month on…
Finding the tone of voice that makes your community engagement connect
It’s important to get your brand’s tone spot on when responding to consumers on social…
The power of empathy in your social media engagement
Social media started as a place for people to share information, and form and reinforce…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social…
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to…