It’s important to get your brand’s tone spot on when responding to consumers on social media. These days, “tone” is more than just words. For example, younger generations say they find it…
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Human connections
The power of empathy in your social media engagement
Social media started as a place for people to share information, and form and reinforce relationships. Humanity has always been at the heart of social media. The clue is in the name,…
Humour: the most powerful engagement tool on social media
Humour is subjective. And, it can be easy to misinterpret tone and intent on social media. Given these issues, it’s understandable that some brands are hesitant to try and be funny on…
What should be in your brand’s social playbook? Personality.
Does responding on social media seem to take a lot of energy and thought to get the right answers? Or do you cut and paste the same answer for your user comments?…
If you’re trying to cram all of your key messaging into every bit of content on your social pages, think again.
Great community engagement is about more than simply discussing your product or your campaigns.If you’re trying to cram all of your key messaging into every bit of content on your social pages,think…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
Maintain your brand reputation with a positive social media experience
Companies should bolster their social media engagement activities if they want to maintain and protect their brand reputation to create a genuine human connection between themselves and customers. The Chartered Institute of…
